The promising shoe designer Amber Ambrose Aurèle is known for her beautiful, extraordinary handmade shoes and the use of experimental materials and shapes in each collection.
Her Happiness Is Never Her Own is a story inspired by the young Ophelia (the tale Hamlet by Shakespeare) and her struggle of being truly happy without the influence of others.With this collection and concept as a starting point we were inspired by the reflection of water. This was translated into the use of mirrors and plexiglas to represent the two sides of Ophelia and her search for happiness.
This resulted in a digital lookbook editorial and an online publication at Harpers Bazar HK and KALTBLUT Magazine.
Concept by Before Noon & Amber Ambrose Aurele
Photography : Sarah Distel
Styling: Lianne Huizing
Muah: Effi van Swaal
Model: Annika Maria